About Me
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I’m Andrew Evans, a versatile marketing leader with over 20 years of experience driving strategic growth across diverse industries. I'm currently the VP of Branding and Marketing for NATSO, the association representing the $200 billion travel center industry. Over my career, I've combined data-driven insights with a passion for creativity to shape powerful brand strategies.
I specialize in blending marketing strategy with insight-based execution. I’ve led design teams but also dive into hands-on work with Photoshop, InDesign, and WordPress. My career has spanned agency roles, product design, and managing up to 11 private label brands.
My expertise covers market research, content marketing, SEO, CRM sales pipeline optimization, corporate rebranding, and more. I’m laser-focused on tying marketing efforts directly to sales, delivering measurable results, and driving profitability.
I’m driven by curiosity, whether I’m analyzing data or developing the next creative ad campaign. I’m not afraid to pivot industries or take risks, always focusing on turning marketing challenges into growth opportunities.
